THE ROLE OF INTERNAL MARKETING IN ACHIEVING CHANGE WITHIN BUSINESS ORGANIZATIONS (AN EVALUATION STUDY OF THE EDF PATHWAY FOR THE PRODUCTION AND DISTRIBUTION OF ELECTRICITY

Abstract

This paper aims to highlight a marketing curve that contributes to achieving effective management of human resources and achieving any desired change, which is internal marketing. The requirements of the needs, desires and periodic and exceptional requirements of the employees, and by relying on scientific and technical methods to achieve changes in the situation as well as away from the contributions of human resources, which has achieved relative successes, and often known resistance to change, and by focusing on the latter, the introduction of the internal marketing approach achieved this requirement ( Doing the change) efficiently, effectively and in an economy of time and money, which was achieved by EDF as a reference model that can be adopted by Algerian business organizations.