Awareness of television advertising congestion by the Algerian consumer
Keywords:
encombrement, publicity, perception, consommatorAbstract
This paper aims to highlight the term advertising crowding, and link it to consumer perception, and our study was conducted in Algeria, at the level of the city of Tlemcen, on a sample
Of the 406 individuals aged between 15 and 69, of whom 202 were women, 204 were men, 275 were academics, and 131 were non-academics. The descriptive analysis allowed us to conclude that
The level of advertising crowding in the Algerian context is seen as high by the consumer, especially for the coffee sector, where crowding is mainly related to the degree of excess
A to repeat. The length of the ads.
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