Digital performance in the age of COVID-19: The model adopted, Societe Generale Bank

Abstract

Many sectors are going digital to increase their profits and sustain their business. Thus, banks wish to follow the same model to obtain the same profits. The banks were also to look into this economic model. However, one can wonder if this strategy is viable for the banking sector and if digitalization is a growth and value creation booster for it. This article demonstrates, through research by primary and secondary sources, that consumer behavior is changing, particularly in this period of covid-19 health crises, with proven performance in the use of digital Indeed, bank customers now demand a seamless experience and access to information anywhere, anytime, and on any digital platform. Banks must therefore meet these needs through the integration of new technologies, and the transformation of internal banking businesses. This move towards digitalization of banks would make it possible to acquire and retain customers, synonymous with increased profitability. Thus, digital seems to be an asset for the future of banks and meets the current demands of society.