benachenhou س. م. Marketing innovation challenge: the effective role it plays in creating value for the customer. Revue d’Economie et de Management, [S. l.], v. 18, n. 1, p. 100–123, 2022. Disponível em: https://journals.univ-tlemcen.dz/REM/index.php/REM/article/view/619. Acesso em: 27 apr. 2025.