The alliance between brands as a strategy to enter new markets and a tool for positioning. Revue d’Economie et de Management, [S. l.], v. 11, n. 1, p. 201–2016, 2022. Disponível em: https://journals.univ-tlemcen.dz/REM/index.php/REM/article/view/93. Acesso em: 4 apr. 2026.