Les Facteurs Déterminants De La Décision De Report D’achat : Une Revue De Littérature
Mots-clés :
attraction, compromis, conflit, durée de délibération d’achat, émotions, préférences, pression temporelle, règles de décision, report d’achat, traitement de l’informationRésumé
Cet article étudie les facteurs déterminants de la décision de report d’achat c’està- dire les différentes raisons individuelles et situationnelles qui conduisent les consommateurs à différer leurs achats. Nous proposons dans cet article, de contribuer à la compréhension de la décision du report d’achat en marketing et les facteurs expliquant cette décision. La méthodologie retenue s’appuie, exclusivement, sur une revue de littérature.
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