Les Facteurs Déterminants De La Décision De Report D’achat : Une Revue De Littérature

Fatna MAACHOU; Saïda Tahar Moulay

Authors

Fatna MAACHOU
Saïda Tahar Moulay

Keywords:

attraction, compromise, conflict, duration of purchase deliberation, emotions, preferences, , time pressure, , decision rules, purchase delay, information processing

Abstract

This article examines the determinants of purchase delay decision, that is, different individual and situational reasons that lead consumers to defer their purchasesWe propose in this article, to contribute to the understanding of the purchase
delay decision in marketing and the factors explaining this decision. The methodology is, exclusively, based on a literature review.

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Determining Factors of Deferral Decision: A Literature Review

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